Toffee
Toffee makes paying off debt feel doable instead of overwhelming. It's built for people who know what they owe but need a clear, encouraging system to attack it - progress you can see, milestones worth celebrating, and no spreadsheet anxiety.
The problem
People know they have debt but lack a clear, motivating system to attack it. Spreadsheets are powerful but cold; existing apps are cluttered and anxiety-inducing.
The solution
A clean, encouraging debt payoff app built around the snowball and avalanche methods, with clear visualizations and celebration moments that keep users going.
Progress
- •Live on the App Store
- •React Native app on a Supabase backend
- •Building the next set of features in public
Lessons learned
- 01
The FinTech audience is extremely sensitive to trust; design matters enormously
- 02
Simple wins: the core debt payoff visualization is the entire product
- 03
Building in public generated early waitlist signups before a line of code was written